Why you need a marketing calendar and how to get started

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in or how small it is, you need to …

5 alternatives to word-of-mouth marketing for small businesses

 “I get all my business from word-of-mouth marketing.” “I’m a referral business.” “I don’t have the budget for marketing.” “I’m just too busy to market my business!” If you find yourself saying any of the above, it’s likely that you experience considerable peaks and troughs in your small business. Why? Because it means that you …

10 ways your small business can get more out of LinkedIn

If someone gave you the opportunity to attend a meeting where thousands of your prospects were also present, you’d be silly not to take them up on the offer…right? This opportunity might be staring you in the face. LinkedIn is the world’s largest database of professionals; hundreds of millions of professionals waiting there, ready to …